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Marketing

Numerical investigation of a reaction-diffusion model used for rumor spreading in a ‘street’

Feiyun Pei, Yamin Du

published 20 Feb 2026

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A study of consumer-generated advertising—An experimental analysis based on purchase experiences, information channels, and privacy costs

Chuanxi Cai, Yu Liu

published 19 Feb 2026

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Research on online book user purchase behavior based on the event logic graph

Bo Zhang, Shiling Peng

published 17 Feb 2026

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Safety population size and duration of exposure prior to approval of new medicines: A database analysis of medicines centralised approved in the European Union between 2011 and 2023

Luísa Bouwman, Hubert Leufkens, Bruno Sepodes, Carla Torre

published 09 Feb 2026

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A hybrid framework for notebook market analysis: Integrating social media sentiment mining with expert knowledge for feature prioritization

Mehrdad Maghsoudi, Mohammadreza Bakhtiari, Hamidreza Bakhtiari

published 09 Feb 2026

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Investigation of spillover effects of a sugar-sweetened beverage tax on beverage purchasing in a nearby, non-taxed area: A quasi-experimental, difference-in-differences analysis

Leah R. Neff Warner, Melissa A. Knox, Amanda M. Fretts, Brian E. Saelens, Jessica C. Jones-Smith

published 04 Feb 2026

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Reselling or agency selling? Sales mode selection for a manufacturer in private label competition under information asymmetry

Min Yang, Anqi Li, Yang Yang

published 03 Feb 2026

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Causal interventions in bond multi-dealer-to-client platforms

Paloma Marín Martínez, Sergio Ardanza-Trevijano, Javier Sabio

published 27 Jan 2026

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Peer support after clinical incidents in veterinary care: Adopting the RISE (Resilience In Stressful Events) program

Lisen Schortz, Liz Mossop, Catherine Oxtoby, Annika Bergström, Albert W. Wu

published 27 Jan 2026

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Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory

Md. Asaduzzaman Babu, Md. Abdur Rouf, Md. Rohibul Islam, Md Rohibul Islam

published 20 Jan 2026

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The quality and safety of Rhodiola rosea supplements on the U.S. market: An analysis of biomarkers, heavy metals, and pesticide residues

Steffen Porwollik, Mahtab Jafari

published 16 Jan 2026

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The impact of blockchain adoption on supply chain financing and E-commerce platform dynamics

Shangyu Pi

published 02 Jan 2026

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An integrated framework for multi-feature fusion and intelligent recognition of design elements: Challenges and solutions

Liu Wenbo

published 26 Dec 2025

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