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Marketing

Strategies for carbon reduction and advertising investments in partially centralized supply chains

Weisi Zhang, Jiahao Kong, Wei Zhao, Juanjuan Liu

published 16 Jun 2026

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The effect of food sensory experience on tourist engagement behavior: A study based on mental imagery theory

Sen Yang, Yi Liu, Liping Xu

published 11 Jun 2026

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Mumtathil: Automatic PDPL compliance identification system of Arabic privacy policies documents

Malak Mashaabi, Hend Al-Khalifa

published 10 Jun 2026

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The relationships among perceived league product quality, spectator satisfaction, trust, team identification, and loyalty in the Chinese Super League

Fei Liu, Sisi Wu, Jingyin Zhou, Mu Fan, Fengqin Tian

published 08 Jun 2026

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Online sexual health survey implementation: Practical lessons from a comparative, mixed-methods analysis of 30 countries

Hanna Saltis, Fiorella Farje, Simukai Shamu, Raquel Gomez, Johanna Schröder, Priya Kosana, Sharyn Burns, Jacqueline Hendriks, Olivia Williams, Kristien Michielsen, Joseph D. Tucker

published 03 Jun 2026

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From image to trust: Cross-national pathways to brand evangelism in hospitality sector

Ngo Cao Nghia, Phan Khanh Duy, Bao Quoc Truong-Dinh

published 28 May 2026

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Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention

Ya-En Catherine Lin, Fong-Ching Chang, Tzu-Fu Huang, Shawn C. Chiang, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang

published 27 May 2026

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Understanding travel intention formation in government culture and tourism TikTok accounts: An integration of the SOR model and emotion appraisal theory

Yuan Sun, Bin Wen

published 18 May 2026

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Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions

Fahim Nasir, Abdulghani Ali Ahmed, Iryna Yevseyeva, Mehmet Sabir Kiraz

published 15 May 2026

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CEO narcissism and its influence on innovation capabilities of micro, small, and medium-sized enterprises: An empirical study in the Colombian context

Tobías Alfonso Parodi Camaño, Jhon Víctor Vidal Durango, Ivan Portnoy

published 11 May 2026

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Consumer anxiety: A scoping review and research agenda

Mingfei Li, Shanshan Huang

published 08 May 2026

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Construction of indicator system and comprehensive evaluation of high-quality development of cultural tourism integration in revolutionary base areas

Ping Li, Chunxiao Xu, Huiting Liang

published 05 May 2026

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Unguided web-based brief intervention with genetic risk education to reduce unhealthy alcohol consumption in Japan: Protocol for a randomized controlled trial

Yuki Kono, Mai Tanaka-Sahker, Shino Kikuchi, Yan Luo, Masatsugu Sakata, Ryuhei So, Tamara L. Wall, Toshi A. Furukawa, Ethan Sahker

published 17 Apr 2026

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