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Marketing

Relational intelligence in AI chatbots: Examining the trust–engagement-emotion–social presence model using PLS-SEM and fsQCA

Yang Wang, Asif Ali Safeer, Yewang Zhou

published 14 Aug 2026

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Social marketing intervention for social media-related adolescent risk behaviours in North India: A multi-city cluster RCT protocol

Tanvi Kiran, Ashrajdeep Singh, Divya Sharma, Aseem Mehra, Lakshay Jaglan, Tamanna Kumari, Pulak Syal, Madhu Gupta, Kapil Goel, Arun Kumar Aggarwal

published 07 Aug 2026

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Efficient fine-tuning of large-scale vision-language models for visual marketing analysis: From brand logo detection to aesthetic preference prediction

Suxiang Qin, Songwen Wei

published 07 Aug 2026

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Implementation, enforcement, and monitoring of tobacco advertising, promotion, and sponsorship (TAPS) laws in Ethiopia: Insights from a qualitative study

Selamawit Hirpa, Noreen Dadirai Mdege, Terefe Gelibo Argefa, Selam Abraham Kassa, Wakgari Deressa

published 31 Jul 2026

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Motivations and segmentation of instagram users as a social network site: Their sociodemographic profiles, satisfaction and loyalty

Mauricio Carvache-Franco, Ana Beatriz Hernández-Lara, Orly Carvache-Franco, Wilmer Carvache-Franco

published 30 Jul 2026

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A flashing success: A community-engaged approach to finding western U.S. fireflies

Christy Bills, Gavin Martin, Ellen Eiriksson, Arthur Morris, Alexandra G. Duffy, Seth M. Bybee

published 29 Jul 2026

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It takes a village: Community science informs tick encounter, pathogen, and exposure risk in North Carolina, USA

Dayvion R. Adams, Kane Lawhorn, Allison N. Yackley, Kaylin S. Lewandowski, Martha O. Burford Reiskind, Alexis M. Barbarin, Michael H. Reiskind

published 24 Jul 2026

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Applying Brazilian front-of-pack nutrition labeling and PAHO nutritional criteria to digital food advertising: regulatory implications for protecting children and adolescents

Juliana de Paula Matos, Breenda Lorranny Santos Gonçalves Araújo, Mariana Ribeiro, Laís Amaral Mais, Paula Martins Horta

published 17 Jul 2026

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Market competition in banking and asset-liability maturity mismatch of non-financial firms: Evidence from Vietnam

Thi Minh Hue Phan, Japan Huynh

published 06 Jul 2026

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From catwalk to kitchen: A qualitative study of luxury fashion companies’ diversification into hospitality and restaurant sector

Simone Luongo, Fabiana Sepe, Elena Lupolo, Giovanna Del Gaudio

published 01 Jul 2026

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Ad-based social media interventions increase belief accuracy and generate pro-social opinions among non-news readers

Erin Wertz, Maria Babińska, Dominik Batorski, Debra Louison-Lavoy, Nicholas Blazer, Nancy S. Noble, Magdalena Wojcieszak

published 29 Jun 2026

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Transformer-based advertisement image layout generation and object fidelity optimization

Dandan Xu, Kun Hu, Linlu Cai

published 25 Jun 2026

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A new species of Dendropsophus (Anura, Hylidae) of the D. ruschii group from the Atlantic Forest in Serra da Mantiqueira, Minas Gerais, Brazil

Diego J. Santana, Donald B. Shepard, Priscila S. Carvalho, Márcia M. P. Müller, Clodoaldo L. Assis, Renato N. Feio

published 23 Jun 2026

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