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Marketing

Numerical investigation of a reaction-diffusion model used for rumor spreading in a ‘street’

Feiyun Pei, Yamin Du

A study of consumer-generated advertising—An experimental analysis based on purchase experiences, information channels, and privacy costs

Chuanxi Cai, Yu Liu

Research on online book user purchase behavior based on the event logic graph

Bo Zhang, Shiling Peng

Safety population size and duration of exposure prior to approval of new medicines: A database analysis of medicines centralised approved in the European Union between 2011 and 2023

Luísa Bouwman, Hubert Leufkens, Bruno Sepodes, Carla Torre

A hybrid framework for notebook market analysis: Integrating social media sentiment mining with expert knowledge for feature prioritization

Mehrdad Maghsoudi, Mohammadreza Bakhtiari, Hamidreza Bakhtiari

Investigation of spillover effects of a sugar-sweetened beverage tax on beverage purchasing in a nearby, non-taxed area: A quasi-experimental, difference-in-differences analysis

Leah R. Neff Warner, Melissa A. Knox, [ ... ], Jessica C. Jones-Smith

Reselling or agency selling? Sales mode selection for a manufacturer in private label competition under information asymmetry

Min Yang, Anqi Li, Yang Yang

Causal interventions in bond multi-dealer-to-client platforms

Paloma Marín Martínez, Sergio Ardanza-Trevijano, Javier Sabio

Peer support after clinical incidents in veterinary care: Adopting the RISE (Resilience In Stressful Events) program

Lisen Schortz, Liz Mossop, [ ... ], Albert W. Wu

Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory

Md. Asaduzzaman Babu, Md. Abdur Rouf, Md. Rohibul Islam, Md Rohibul Islam

The quality and safety of Rhodiola rosea supplements on the U.S. market: An analysis of biomarkers, heavy metals, and pesticide residues

Steffen Porwollik, Mahtab Jafari

The impact of blockchain adoption on supply chain financing and E-commerce platform dynamics

Shangyu Pi

An integrated framework for multi-feature fusion and intelligent recognition of design elements: Challenges and solutions

Liu Wenbo

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