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Marketing

Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing

Qiheng Sun, Jinying Cao, Chen Guo, Yuanhao Shi

Enhancing recruitment and retention strategies in human tobacco research

Laraib Mazhar, Nicolle Krebs, [ ... ], Jessica M. Yingst

AI adoption in E-commerce enterprises: Insights into current practices and future directions from an interview study

Tong Zhu, Mohd Zaidi Abd Rozan

The choice of corporate social responsibility strategies under rivalry: Whether to increase socially responsible product characteristics or enhance relationship with buyers

Xiaoyang Zhao

Determinants of dairy products purchase decisions among polish doctors: A gender-based analysis

Anna Nowak, Aneta Jarosz-Angowska, [ ... ], Aneta Dąbrowska

Context matters: A meta-ethnography investigating barriers and facilitators for the effective implementation of gambling harm prevention and reduction policies

Jani Selin, Lauri Kauppila

The impact of China’s clean energy market on the market connectivity of rare earth industrial chain

Junhui Li, Yanqiong Zhao, [ ... ], Deyi Xu

Numerical investigation of a reaction-diffusion model used for rumor spreading in a ‘street’

Feiyun Pei, Yamin Du

A study of consumer-generated advertising—An experimental analysis based on purchase experiences, information channels, and privacy costs

Chuanxi Cai, Yu Liu

Research on online book user purchase behavior based on the event logic graph

Bo Zhang, Shiling Peng

Safety population size and duration of exposure prior to approval of new medicines: A database analysis of medicines centralised approved in the European Union between 2011 and 2023

Luísa Bouwman, Hubert Leufkens, Bruno Sepodes, Carla Torre

A hybrid framework for notebook market analysis: Integrating social media sentiment mining with expert knowledge for feature prioritization

Mehrdad Maghsoudi, Mohammadreza Bakhtiari, Hamidreza Bakhtiari

Investigation of spillover effects of a sugar-sweetened beverage tax on beverage purchasing in a nearby, non-taxed area: A quasi-experimental, difference-in-differences analysis

Leah R. Neff Warner, Melissa A. Knox, [ ... ], Jessica C. Jones-Smith

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