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Marketing

Using the consolidated framework for implementation research to evaluate a model of community-engaged research in advance care planning

Erika VanDyke, William Calo, [ ... ], the Project Talk Trial workgroup

Two-period e-commerce platforms operation strategies considering the difference in product quality perception

Bo Xie, Qiqi Guo, Yingying Cheng, Muqing Niu

Decision-making on preservation effort and inventory volume for fresh retailer under strategic consumer behavior

Chuanbo Zhu, Whenyou Zhan

“It makes me feel so much safer”: Sexual and gender minority community perspectives on telehealth use and implications for future practice

Jeffrey A. Wilhite, Lisa Altshuler, [ ... ], Christian Grov

Regulating ride-sourcing markets: Can minimum wage regulation protect drivers without disrupting the market?

Farnoud Ghasemi, Arjan de Ruijter, Rafal Kucharski, Oded Cats

Neural network-driven user behavior forecasting and personalized recommendation in power marketing

Liang Yu, Yuanshen Hong, [ ... ], Xiangzheng Zhao

Cooperation mode selection and information sharing in a live streaming e-commerce supply chain with traffic data investment

Huan Wang, Aimin Zhu, [ ... ], Zhiting Meng

Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing

Qiheng Sun, Jinying Cao, Chen Guo, Yuanhao Shi

Enhancing recruitment and retention strategies in human tobacco research

Laraib Mazhar, Nicolle Krebs, [ ... ], Jessica M. Yingst

AI adoption in E-commerce enterprises: Insights into current practices and future directions from an interview study

Tong Zhu, Mohd Zaidi Abd Rozan

The choice of corporate social responsibility strategies under rivalry: Whether to increase socially responsible product characteristics or enhance relationship with buyers

Xiaoyang Zhao

Determinants of dairy products purchase decisions among polish doctors: A gender-based analysis

Anna Nowak, Aneta Jarosz-Angowska, [ ... ], Aneta Dąbrowska

Context matters: A meta-ethnography investigating barriers and facilitators for the effective implementation of gambling harm prevention and reduction policies

Jani Selin, Lauri Kauppila

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