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Marketing

Market competition in banking and asset-liability maturity mismatch of non-financial firms: Evidence from Vietnam

Thi Minh Hue Phan, Japan Huynh

From catwalk to kitchen: A qualitative study of luxury fashion companies’ diversification into hospitality and restaurant sector

Simone Luongo, Fabiana Sepe, Elena Lupolo, Giovanna Del Gaudio

Ad-based social media interventions increase belief accuracy and generate pro-social opinions among non-news readers

Erin Wertz, Maria Babińska, [ ... ], Magdalena Wojcieszak

Transformer-based advertisement image layout generation and object fidelity optimization

Dandan Xu, Kun Hu, Linlu Cai

A new species of Dendropsophus (Anura, Hylidae) of the D. ruschii group from the Atlantic Forest in Serra da Mantiqueira, Minas Gerais, Brazil

Diego J. Santana, Donald B. Shepard, [ ... ], Renato N. Feio

Strategies for carbon reduction and advertising investments in partially centralized supply chains

Weisi Zhang, Jiahao Kong, Wei Zhao, Juanjuan Liu

The effect of food sensory experience on tourist engagement behavior: A study based on mental imagery theory

Sen Yang, Yi Liu, Liping Xu

Mumtathil: Automatic PDPL compliance identification system of Arabic privacy policies documents

Malak Mashaabi, Hend Al-Khalifa

The relationships among perceived league product quality, spectator satisfaction, trust, team identification, and loyalty in the Chinese Super League

Fei Liu, Sisi Wu, [ ... ], Fengqin Tian

Online sexual health survey implementation: Practical lessons from a comparative, mixed-methods analysis of 30 countries

Hanna Saltis, Fiorella Farje, [ ... ], Joseph D. Tucker

From image to trust: Cross-national pathways to brand evangelism in hospitality sector

Ngo Cao Nghia, Phan Khanh Duy, Bao Quoc Truong-Dinh

Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention

Ya-En Catherine Lin, Fong-Ching Chang, [ ... ], Hung-Yi Chuang

Understanding travel intention formation in government culture and tourism TikTok accounts: An integration of the SOR model and emotion appraisal theory

Yuan Sun, Bin Wen

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