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Marketing

Social marketing intervention for social media-related adolescent risk behaviours in North India: A multi-city cluster RCT protocol

Tanvi Kiran, Ashrajdeep Singh, [ ... ], Arun Kumar Aggarwal

Efficient fine-tuning of large-scale vision-language models for visual marketing analysis: From brand logo detection to aesthetic preference prediction

Suxiang Qin, Songwen Wei

Implementation, enforcement, and monitoring of tobacco advertising, promotion, and sponsorship (TAPS) laws in Ethiopia: Insights from a qualitative study

Selamawit Hirpa, Noreen Dadirai Mdege, [ ... ], Wakgari Deressa

Motivations and segmentation of instagram users as a social network site: Their sociodemographic profiles, satisfaction and loyalty

Mauricio Carvache-Franco, Ana Beatriz Hernández-Lara, Orly Carvache-Franco, Wilmer Carvache-Franco

A flashing success: A community-engaged approach to finding western U.S. fireflies

Christy Bills, Gavin Martin, [ ... ], Seth M. Bybee

It takes a village: Community science informs tick encounter, pathogen, and exposure risk in North Carolina, USA

Dayvion R. Adams, Kane Lawhorn, [ ... ], Michael H. Reiskind

Applying Brazilian front-of-pack nutrition labeling and PAHO nutritional criteria to digital food advertising: regulatory implications for protecting children and adolescents

Juliana de Paula Matos, Breenda Lorranny Santos Gonçalves Araújo, [ ... ], Paula Martins Horta

Market competition in banking and asset-liability maturity mismatch of non-financial firms: Evidence from Vietnam

Thi Minh Hue Phan, Japan Huynh

From catwalk to kitchen: A qualitative study of luxury fashion companies’ diversification into hospitality and restaurant sector

Simone Luongo, Fabiana Sepe, Elena Lupolo, Giovanna Del Gaudio

Ad-based social media interventions increase belief accuracy and generate pro-social opinions among non-news readers

Erin Wertz, Maria Babińska, [ ... ], Magdalena Wojcieszak

Transformer-based advertisement image layout generation and object fidelity optimization

Dandan Xu, Kun Hu, Linlu Cai

A new species of Dendropsophus (Anura, Hylidae) of the D. ruschii group from the Atlantic Forest in Serra da Mantiqueira, Minas Gerais, Brazil

Diego J. Santana, Donald B. Shepard, [ ... ], Renato N. Feio

Strategies for carbon reduction and advertising investments in partially centralized supply chains

Weisi Zhang, Jiahao Kong, Wei Zhao, Juanjuan Liu

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