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Marketing

Consumer anxiety: A scoping review and research agenda

Mingfei Li, Shanshan Huang

Construction of indicator system and comprehensive evaluation of high-quality development of cultural tourism integration in revolutionary base areas

Ping Li, Chunxiao Xu, Huiting Liang

Unguided web-based brief intervention with genetic risk education to reduce unhealthy alcohol consumption in Japan: Protocol for a randomized controlled trial

Yuki Kono, Mai Tanaka-Sahker, [ ... ], Ethan Sahker

Supply chain carbon reduction considering consumer skepticism and blockchain technology under the cap-and-trade policy

Peng-peng Yuan, Qingsong Wang

The influence of perceived design source (AI vs. human) on Chinese consumers’ purchase intention: The mediating roles of novelty, perceived brand effort, and product type

Yunxi Feng, Yibei Ran

The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products

Kenjiro Inoue, Mitsuo Yoshida

Using the consolidated framework for implementation research to evaluate a model of community-engaged research in advance care planning

Erika VanDyke, William Calo, [ ... ], the Project Talk Trial workgroup

Two-period e-commerce platforms operation strategies considering the difference in product quality perception

Bo Xie, Qiqi Guo, Yingying Cheng, Muqing Niu

Decision-making on preservation effort and inventory volume for fresh retailer under strategic consumer behavior

Chuanbo Zhu, Whenyou Zhan

“It makes me feel so much safer”: Sexual and gender minority community perspectives on telehealth use and implications for future practice

Jeffrey A. Wilhite, Lisa Altshuler, [ ... ], Christian Grov

Regulating ride-sourcing markets: Can minimum wage regulation protect drivers without disrupting the market?

Farnoud Ghasemi, Arjan de Ruijter, Rafal Kucharski, Oded Cats

Neural network-driven user behavior forecasting and personalized recommendation in power marketing

Liang Yu, Yuanshen Hong, [ ... ], Xiangzheng Zhao

Cooperation mode selection and information sharing in a live streaming e-commerce supply chain with traffic data investment

Huan Wang, Aimin Zhu, [ ... ], Zhiting Meng

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