05/29/2026
Perspective
Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth
In recognition of the World No Tobacco Day 2026 theme, "unmasking the appeal", this Perspective by Emily Banks and colleagues discusses how tobacco and nicotine products, particularly e-cigarettes, are deliberately designed and marketed to maximize youth appeal, and highlight the need for policies to ensure greater industry accountability and to tackle concerning uptake trends.
Image credit: Paul Bill, Unsplash
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