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PLoS Medicine Issue Image | Vol. 12(5) May 2015

The Tobacco Endgame: Is It Possible?

Tobacco accounts for about one in 10 deaths globally, or 6 million deaths per year, according to WHO, and as many as half of current users will die from the effects of tobacco consumption.

As the proportion of non-smokers in the world grows, tobacco interests have taken to the courts to combat government efforts to reduce smoking. Is it realistic to envision a day when tobacco use is no longer a leading cause of illness and death?

In a Guest Editorial marking WHO's annual World No Tobacco Day on 31 May 2015, Tom Novotny assesses the tobacco control landscape and considers how a tobacco endgame could become a reality.

Image Credit: Ken Hawkins, Flickr

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The Tobacco Endgame: Is It Possible?

Tobacco accounts for about one in 10 deaths globally, or 6 million deaths per year, according to WHO, and as many as half of current users will die from the effects of tobacco consumption.

As the proportion of non-smokers in the world grows, tobacco interests have taken to the courts to combat government efforts to reduce smoking. Is it realistic to envision a day when tobacco use is no longer a leading cause of illness and death?

In a Guest Editorial marking WHO's annual World No Tobacco Day on 31 May 2015, Tom Novotny assesses the tobacco control landscape and considers how a tobacco endgame could become a reality.

Image Credit: Ken Hawkins, Flickr

https://doi.org/10.1371/image.pmed.v12.i05.g001