Following the Script: How Drug Reps Make Friends and Influence Doctors

Adriane Fugh-Berman; Shahram Ahari

doi:10.1371/journal.pmed.0040150

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Following the Script: How Drug Reps Make Friends and Influence Doctors

Adriane Fugh-Berman ,

*To whom correspondence should be addressed. E-mail:ajf29@georgetown.edu
⨯
Shahram Ahari

Following the Script: How Drug Reps Make Friends and Influence Doctors

Adriane Fugh-Berman,
Shahram Ahari

Published: April 24, 2007
https://doi.org/10.1371/journal.pmed.0040150

About the Authors

Adriane Fugh-Berman: *To whom correspondence should be addressed. E-mail:ajf29@georgetown.edu
Shahram Ahari

Competing Interests

Shahram Ahari is a former pharmaceutical sales representative for Eli Lilly, and the primary findings of this paper summarize points he made in testimony as a paid expert witness on the defendant's side in litigation against a New Hampshire law prohibiting the sale of prescription data. Adriane Fugh-Berman has accepted payment as an expert witness on the plaintiff's side in litigation regarding menopausal hormone therapy.

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Physicians
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Drug licensing
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Drug research and development
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Drug marketing
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Behavior
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Drug therapy
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Drug information
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Prescribing habits
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