Ten simple rules for hitting a home run with your elevator pitch

• Whitney Rachel Morgan,

  Affiliation College of Law, West Virginia University, Morgantown, West Virginia, United States of America

  https://orcid.org/0000-0002-5700-4403

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• Erik Scott Wright

  * E-mail: eswright@pitt.edu

  Affiliation Department of Biomedical Informatics, University of Pittsburgh, Pittsburgh, Pennsylvania, United States of America

  https://orcid.org/0000-0002-1457-4019

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