About the Authors

Giles W. Story

g.story@imperial.ac.uk, g.story@ucl.ac.uk

Affiliations Centre for Health Policy, Institute of Global Health Innovation, Imperial College London, London, United Kingdom, Wellcome Trust Centre for Neuroimaging, University College London, London, United Kingdom

Ivo Vlaev

Affiliation Warwick Business School, University of Warwick, Coventry, United Kingdom

Peter Dayan

Affiliation Gatsby Computational Neuroscience Unit, University College London, London, United Kingdom

Ben Seymour

Affiliations Center for Information and Neural Networks, National Institute for Information and Communications Technology, Osaka, Japan, Computational and Biological Learning Laboratory, Department of Engineering, University of Cambridge, Cambridge, United Kingdom

Ara Darzi

Affiliation Centre for Health Policy, Institute of Global Health Innovation, Imperial College London, London, United Kingdom

Raymond J. Dolan

Affiliation Wellcome Trust Centre for Neuroimaging, University College London, London, United Kingdom

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: GWS IV BS RJD AD. Performed the experiments: GWS. Analyzed the data: GWS PD. Contributed reagents/materials/analysis tools: RJD AD. Wrote the paper: GWS IV BS PD AD RJD.