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Brand Suicide? Memory and Liking of Negative Brand Names

Duncan Guest, Zachary Estes, Michael Gibbert, David Mazursky

The Yin and the Yang of Prediction: An fMRI Study of Semantic Predictive Processing

Kirsten Weber, Ellen F. Lau, Benjamin Stillerman, Gina R. Kuperberg

Expectation-Maximization Binary Clustering for Behavioural Annotation

Joan Garriga, John R. B. Palmer, Aitana Oltra, Frederic Bartumeus

Identifying Topics in Microblogs Using Wikipedia

Ahmet Yıldırım, Suzan Üsküdarlı, Arzucan Özgür

Gestalt Reasoning with Conjunctions and Disjunctions

Magda L. Dumitru, Gitte H. Joergensen

Inter-Coder Agreement in One-to-Many Classification: Fuzzy Kappa

Andrei P. Kirilenko, Svetlana Stepchenkova

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