Fig 1.
Conceptual framework of VSCI based on previous visitor studies.
Fig 2.
VSCI = visitor-based social contextual information; MET = mobile eye tracker.
Fig 3.
The process of mobile guidance application with visitor-based social contextual information (VSCI).
Table 1.
VSCI elements to which participants responded in the observation process.
Fig 4.
Experimental process for the three blocks.
VSCI represents “visitor-based social contextual information”.
Table 2.
Results of the ratings of participants on the elements of visitor-based social contextual information.
Fig 5.
Results of k-means clustering through an online survey analysis.
Fig 6.
Prototype of mobile guidance applications (two types of apps: With VSCI and without VSCI).
VSCI represents “visitor-based social contextual information”.
Table 3.
Mean (and standard deviations) in exhibition appreciation divided by conditions.
Fig 7.
Box-and-whisker plots of the four conditions for visitor behavior (A to C) and satisfaction (D, E). The results of multiple comparison corrections by Tukey HSD between groups are presented (* denotes p<0.05; **, p<0.01, and ***, p<0.001). E1 = first exhibition, E2 = second exhibition, and VSCI = visitor-based social contextual information.
Fig 8.
Ridge plot of visitor ratings for VSCI elements (drawn in the order of average scores [highest to lowest], depicted by the red lines).
VSCI represents “visitor-based social contextual information”.