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Table 1.

26 types of pro-mask hashtags ranked in token frequency.

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Table 2.

Nine types of anti-mask hashtags ranked in token frequency.

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Table 3.

Functional subcategories of pro-mask hashtags ranked by relative frequency.

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Table 4.

Functional subcategories of anti-mask hashtags ranked by relative frequency.

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Fig 1.

Trends of pro-mask hashtag uses on Twitter.

This figure plots the 7-day moving averages of the daily rates of nine most popular pro-mask hashtags from early March to early August 2020. Along the timeline are shown news headlines in four categories: mask-related guidelines made by public health authority CDC, administrative actions compliant with the CDC guidelines, administrative violation of the CDC guidelines, and mixed messages from White House on masks.

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Fig 2.

Trends of anti-mask hashtag uses on Twitter.

This figure shows the 7-day moving averages of the daily rates of all anti-mask hashtags from early March to early August 2020. As Fig 1, along the timeline are shown media coverages on CDC recommendations and administrative actions related to masks.

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Fig 3.

Trends of top 3 anti- and pro-mask hashtags on Twitter.

This figure shows the 7-day moving averages of the three most popular anti-mask hashtags (#NoMask(s), #Mask(s)Off, #MasksDontWork) and pro-mask hashtags #WearAMask, #WearADamnMask, #MaskUp) in the period of interest in a stacked area chart.

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Fig 4.

Exponential trends of mask-related hashtags from March 1 to August 1 2020.

Fits (a-d) are best-fit exponentials with growth rate λ over a given interval; for (a) λ = 0.122/day from March 2 to March 26 with R2 = 0.993, for (b) λ = 0.025/day from April 8 to June 1 with R2 = 0.998, for (c) λ = 0.124/day from March 2 to March 22 with R2 = 0.988, and for (d) λ = 0.049/day from March 23 to June 1 with R2 = 0.998.

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Fig 5.

(A) Scatter plot of each user’s replies to anti- and pro-mask tweets, with each red circle representing an anti-mask user and each teal circle representing a pro-mask user. The horizontal and vertical axes indicate the number of a user’s replies to pro-mask tweets and to anti-mask tweets, respectively. (B) Distributions of replies to pro-mask tweets where the 0-reply teal bar is minimal in contrast to the 0-reply red bar representing over 20% of anti-mask users. (C) Distributions of replies to anti-mask tweets where the 0-reply teal bar representing 99% of pro-mask users sticks out on the horizontal axis, towering over the 0-reply red bar.

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Fig 6.

The distribution of the response bias B (Eq 4) for both pro-mask and anti-mask users.

The vast majority of users fall near the extremes of possible values of the response bias (i.e. within 0.2 of B = +1 or B = −1), with the percent of users in a given group indicated for each extreme bin.

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Fig 7.

Correlation matrix of the time series of pro-mask hashtags, anti-mask hashtags, and daily confirmed COVID-19 cases.

On the diagonal are shown the density plots, which visualize the distributions of the three variables over continuous intervals, with hashtag/case counts on the horizontal axis and number of days (normalized) using kernel probability estimation on the vertical axis.

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Fig 8.

(A) Mask-related hashtag counts and daily confirmed COVID-19 case counts in the U.S. from early March to the end of July 2020. The figure plots the trends of mask-related hashtags on the left y-axis and the trajectory of daily confirmed COVID-19 cases on the right y-axis using seven-day moving averages for the two data series. (B) Three temporal trends from early March to the end of July 2020: (1) monthly statewide mask mandates, (2) monthly Google Trends searches for “face mask,” and (3) monthly high-profile mask-related news headlines. The volume of each temporal trend is rescaled from 0 to 1 for the ease of comparison.

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