Oxytocin increases perceived competence and social-emotional engagement with brands

• Jorge A. Barraza,

  Roles Conceptualization, Formal analysis, Methodology, Supervision, Writing – original draft, Writing – review & editing

  Affiliations Department of Psychology, University of Southern California, Los Angeles, CA, United States of America, Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, CA, United States of America

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• Xinbo Hu,

  Roles Formal analysis, Supervision, Writing – original draft

  Affiliation Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, CA, United States of America

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• Elizabeth T. Terris,

  Roles Conceptualization, Project administration, Supervision

  Affiliation Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, CA, United States of America

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• Chuan Wang,

  Roles Formal analysis, Investigation, Writing – original draft

  Affiliation Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, CA, United States of America

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• Paul J. Zak

  Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: paul.zak@cgu.edu

  Affiliation Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, CA, United States of America

  https://orcid.org/0000-0003-4563-8406

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