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Color in Context: Psychological Context Moderates the Influence of Red on Approach- and Avoidance-Motivated Behavior
- Brian P. Meier,
- Paul R. D’Agostino,
- Andrew J. Elliot,
- Markus A. Maier,
- Benjamin M. Wilkowski
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- Published: July 11, 2012
- https://doi.org/10.1371/journal.pone.0040333