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Article Source: Color in Context: Psychological Context Moderates the Influence of Red on Approach- and Avoidance-Motivated Behavior
Meier BP, D’Agostino PR, Elliot AJ, Maier MA, Wilkowski BM (2012) Color in Context: Psychological Context Moderates the Influence of Red on Approach- and Avoidance-Motivated Behavior. PLOS ONE 7(7): e40333. https://doi.org/10.1371/journal.pone.0040333

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