About the Authors

Ekaterina Vassilenko

Roles Data curation, Formal analysis, Investigation, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliation Ocean Wise Conservation Association, West Vancouver, British Columbia, Canada

Mathew Watkins

Roles Data curation, Formal analysis, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliation Ocean Wise Conservation Association, West Vancouver, British Columbia, Canada

Stephen Chastain

Roles Methodology

Affiliation Ocean Wise Conservation Association, West Vancouver, British Columbia, Canada

Joel Mertens

Roles Formal analysis, Writing – original draft, Writing – review & editing

Affiliation Sustainable Apparel Coalition, San Francisco, California, United States of America

Anna M. Posacka

Roles Formal analysis, Project administration, Visualization, Writing – review & editing

Affiliation Ocean Wise Conservation Association, West Vancouver, British Columbia, Canada

Shreyas Patankar

Roles Visualization, Writing – review & editing

Affiliation Ocean Wise Conservation Association, West Vancouver, British Columbia, Canada

Peter S. Ross

Roles Conceptualization, Funding acquisition, Investigation, Project administration, Supervision, Writing – review & editing

pross@eoas.ubc.ca

Current address: Department of Earth, Ocean and Atmospheric Sciences, University of British Columbia, Vancouver, British Columbia, Canada

Affiliation Ocean Wise Conservation Association, West Vancouver, British Columbia, Canada

Competing Interests

Support for our study was generously provided by Mountain Equipment Co-operative (MEC), Patagonia, REI, Arc’teryx, and MetroVancouver and Environment and Climate Change Canada. Two of these are private sector firms (Patagonia and Arc’teryx), two are not-for-profit firms (MEC and REI), and two are government agencies (MV and ECCC). Staff from all organizations provided technical advice and materials to be tested, but did not review the manuscript or provide input into the interpretation of findings. There are no restrictions on sharing of data, all of which can be found in Supplementary information. We have no related consultancy, patents, products in development, marketed products declarations to make. This support did not alter our adherence to PLOS ONE policies on sharing data and materials.