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RETRACTED: Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone users

  • Mohammed Arshad Khan,

    Roles Conceptualization, Data curation, Investigation, Methodology, Supervision, Writing – original draft

    Affiliation Accounting Department, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia

  • Syed Mohd Minhaj,

    Roles Investigation, Methodology, Supervision, Writing – original draft, Writing – review & editing

    Affiliation Department of Commerce, Jamia Millia Islamia, New Delhi, India

  • Vivek,

    Roles Conceptualization, Investigation, Methodology, Supervision, Validation, Writing – review & editing

    Affiliation Department of Commerce, Jamia Millia Islamia, New Delhi, India

  • Mohammed Alhashem ,

    Roles Conceptualization, Formal analysis, Resources, Supervision, Validation, Visualization, Writing – review & editing

    * m.alhashem@seu.edu.sa (MA); a.Inkesar@seu.edu.sa (AI)

    Affiliation Department of management, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia

  • Mohammed Kamallun Nabi,

    Roles Conceptualization, Formal analysis, Methodology, Resources, Writing – review & editing

    Affiliation Department of Commerce, Jamia Millia Islamia, New Delhi, India

  • Mohd. Afzal Saifi,

    Roles Conceptualization, Data curation, Investigation, Supervision, Validation, Visualization

    Affiliation Centre for Distance and Online Education, Jamia Millia Islamia, New Delhi, India

  • Asra Inkesar

    Roles Formal analysis, Resources, Supervision, Validation, Visualization, Writing – review & editing

    * m.alhashem@seu.edu.sa (MA); a.Inkesar@seu.edu.sa (AI)

    Affiliation Department of management, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia

Retraction

Following the publication of this article [1], similarities were noted between this article and a previously published thesis [2]. During editorial follow up the first author stated that the article [1] replicated an existing work and does not make a new contribution to the literature; they requested retraction on the basis of plagiarism.

In light of these issues, the PLOS One Editors retract this article [1].

All authors agreed with the retraction.

The retracted article was removed from the PLOS One website at time of retraction. The article’s Copyright and Data Availability statements were updated at the time of retraction and removal, and the removed contents are no longer offered under the Creative Commons Attribution License. Readers should refer to [2] for the copyright notice.

5 Nov 2025: The PLOS One Editors (2025) Retraction: Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone users. PLOS ONE 20(11): e0331054. https://doi.org/10.1371/journal.pone.0331054 View retraction