PONE-D-23-08202Predictors of Turkish Individuals’ Online Shopping Adoption: An Empirical Study on Regional DifferencePLOS ONE

Dear Dr. Alkan,

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Ahmad Samed Al-Adwan

Academic Editor

PLOS ONE

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Additional Editor Comments (if provided):

Thank you for submitting your paper to PLOSE ONE. We believe that your submission has a merit. However, there are serious issues that need to be addressed by you in order to make your submission suitable for publication. All comments are highlighted in the next section. 

The reviewers' comments

- The novelty of this paper is presented in a very limited manner. In the introduction, it is important to emphasize the significance of the work and justify its novelty by highlighting its main contributions to the existing literature.

- The proposed hypotheses need more theoretical support.

- Please provide a description of the population under study and the sampling technique utilized in the methodology and research design section. Additionally, please provide a rationale for the chosen sample size and sampling technique.

- The authors are advised to dedicate a separate section to highlight the main theoretical and practical implications.

- The literature review is presented in a very limited manner. Thus, it is recommended to extend the literature by including further recent, related and well-established studies. This includes but not limited to:

E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions. Doi: https://doi.org/10.1016/j.techsoc.2022.102083

Feasibility assessment for E-commerce: A data collection from developing country (Ethiopia). Doi: https://doi.org/10.1016/j.mex.2022.101639

- As e-commerce is highly researched, the discussion part can be broadened a bit more with more relevant research studies.

- As an academic paper, it is important to have a conclusion section that summaries the main objective of the study, main findings, and limitations and future work.

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Reviewers' comments:

Reviewer's Responses to Questions

Comments to the Author

1. Is the manuscript technically sound, and do the data support the conclusions?

The manuscript must describe a technically sound piece of scientific research with data that supports the conclusions. Experiments must have been conducted rigorously, with appropriate controls, replication, and sample sizes. The conclusions must be drawn appropriately based on the data presented.

Reviewer #1: Yes

Reviewer #2: Yes

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2. Has the statistical analysis been performed appropriately and rigorously?

Reviewer #1: Yes

Reviewer #2: Yes

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Reviewer #1: Yes

Reviewer #2: Yes

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4. Is the manuscript presented in an intelligible fashion and written in standard English?

PLOS ONE does not copyedit accepted manuscripts, so the language in submitted articles must be clear, correct, and unambiguous. Any typographical or grammatical errors should be corrected at revision, so please note any specific errors here.

Reviewer #1: Yes

Reviewer #2: Yes

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5. Review Comments to the Author

Please use the space provided to explain your answers to the questions above. You may also include additional comments for the author, including concerns about dual publication, research ethics, or publication ethics. (Please upload your review as an attachment if it exceeds 20,000 characters)

Reviewer #1: The novelty of this paper is presented in a very limited manner.

In the introduction, it is important to emphasize the significance of the work and justify its novelty by highlighting its main contributions to the existing literature.

The proposed hypotheses need more theoretical support.

Please provide a description of the population under study and the sampling technique utilized in the methodology and research design section.

Additionally, please provide a rationale for the chosen sample size and sampling technique.

The authors are advised to dedicate a separate section to highlight the main theoretical and practical implications.

Reviewer #2: • The literature review is presented in a very limited manner. Thus, it is recommended to extend the literature by including further recent, related and well-established studies. This includes but not limited to:

E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions. Doi:

https://doi.org/10.1016/j.techsoc.2022.102083

Feasibility assessment for E-commerce: A data collection from developing country (Ethiopia). Doi: https://doi.org/10.1016/j.mex.2022.101639

• As e-commerce is highly researched, the discussion part can be broadened a bit more with more relevant research studies.

• As an academic paper, it is important to have a conclusion section that summaries the main objective of the study, main findings, and limitations and future work.

**********

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Reviewer #1: Yes: Dr. Husam Yaseen

Reviewer #2: Yes: Dr. Malek Alsoud

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Predictors of Turkish Individuals’ Online Shopping Adoption: An Empirical Study on Regional Difference

PONE-D-23-08202R1

Dear Dr. Alkan,

We’re pleased to inform you that your manuscript has been judged scientifically suitable for publication and will be formally accepted for publication once it meets all outstanding technical requirements.

Within one week, you’ll receive an e-mail detailing the required amendments. When these have been addressed, you’ll receive a formal acceptance letter and your manuscript will be scheduled for publication.

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If your institution or institutions have a press office, please notify them about your upcoming paper to help maximize its impact. If they’ll be preparing press materials, please inform our press team as soon as possible -- no later than 48 hours after receiving the formal acceptance. Your manuscript will remain under strict press embargo until 2 pm Eastern Time on the date of publication. For more information, please contact onepress@plos.org.

Kind regards,

Ahmad Samed Al-Adwan

Academic Editor

PLOS ONE

Additional Editor Comments (optional):

Thank you for resubmitting the revised version of your paper. The quality of your paper has enhanced significantly.  

Reviewers' comments: