PONE-D-22-02890
Utility analysis of digital village to empower balanced urban-rural development based
on the three-stage DEA-Malmquist model
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‘Financial Disclosure’ sections do not match.
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details as follows:
Funding: This research was supported by the National Natural Science Foundation of
China (71871120),the Excellent Social Science Application Engineering Projects of
Jiangsu Province (21SYB-091) and the “Blue Project” of Jiangsu University. The funders
had no role in the study design, data collection and analysis, decision to publish,
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Answer: Thank you for your comments. All references have been revised based on the
journal’s requirements. We ensured that all references were correct and complete.
Based on the reviewers' comments, we added 8 references, replaced one reference, and
deleted one reference. The original reference “Digital Technologies in Agriculture
and Rural Areas Status Report” was replaced by the new reference “A review of social
science on digital agriculture, smart farming and agriculture 4.0: New contributions
and a future research agenda”.
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Review Comments to the Author
Reviewer #1: The Utility Analysis of Digital Village Empowering Balanced Urban-rural
Development Based on the three-stage DEA-Malmquist Model, it is of great significance.
In general, Experiments, statistics, and other analyses are performed to a high technical
standard and are described in sufficient detail; Its conclusions are presented in
an appropriate fashion and are supported by the data. It is suggested to be slightly
revised and then accepted for publication.
The following are some suggestions for minor modifications:
1. What is the “mobile divide” and “digital divide”? (Page 2) What are their definitions?
There should be an explanation for these related concepts.
Answer: Thank you for your comments. We have given the definitions of the two proper
terms "mobile divide" and "digital divide" in the footnotes of the article. We also
added two references. The details as follows:
“Mobile divide”: Currently, a mobile phone is an important social communication tool
and a multifunctional medium. Thus, inequality with regard to possession and use of
mobile media creates gaps among different groups, known as the ‘Mobile divide’.
“Digital divide”: It is defined as the disparity between 'the information-rich' and
'the information-poor’, especially in access to new information technology such as
personal computers (PC) and the internet.
References:
1. Lee JH, Kim J. Socio-demographic gaps in mobile use, causes, and consequences:
a multi-group analysis of the mobile divide model. Information Communication & Society.
2014;17(8):917-936.
https://doi.org/10.1080/1369118X.2013.860182
2. Rice RE, Katz JE. Comparing internet and mobile phone usage: Digital divides of
usage, adoption, and dropouts. Telecommunications Policy.2003;27(8): 597–623. https://doi.org/10.1016/S0308-5961(03)00068-5
2.It is suggested to further add "discussion" and "contribution and limitation of
this paper" in the "Conclusion" section.
Answer: Thank you for your comments. In the Conclusion section, we further enrich
the discussion and contributions and limitations of this paper. The details as follows:
5 Conclusion
5.1 Discussion
First, digital education empowers rural entities with digital literacy, digital platforms
empower rural entities with digital technology utilization, and digital infrastructure
empowers rural entities with digital behaviors. All of this can help digital villages
fully empower rural entities and bridge the urban-rural income gap, and bring to an
end the differences in urban-rural consumption and employment. Digital education,
digital platforms, and digital infrastructure promote the integration of urban-rural
economies by empowering the precision of the agricultural production system, the scale
of agricultural operations, and the efficiency of the management system. They also
effectively fill the gap in equal urban-rural development and promote the equalization
of urban-rural education, medical care, and governance by empowering the digitalization
of rural planning, public services, and governance.
Second, under the input–output theoretical framework, six indicators based on the
three perspectives of digital infrastructure investment, capital investment, and data
platform investment are selected as input variables. Equilibrium in the urban-rural
economy, employment, consumption, social security and digital living environment are
output variables. The evaluation index system for the efficiency of digital villages
in empowering urban-rural balanced development is constructed, and five environmental
variables, i.e., the economic environment, local finance, the industrial structure,
technological innovation and educational level, are selected.
Third, based on the empirical analysis of the three-stage DEA-Malmquist model, we
conclude the following: (1) Comprehensive technical efficiency, pure technical efficiency,
and scale efficiency are all weak DEA effect, and insufficient scale efficiency is
the main factor. (2) The SFA regression results show that environmental factors and
management inefficiencies have disturbed the efficiency of the first stage, making
it necessary to perform SFA regression. Educational leve;, local finance, and industrial
structure optimization can effectively promote urban-rural balanced development; in
contrast, technological innovation and the urbanization level hinder balanced development.
Due to the relatively high dependency of the rural population, the lack of high-tech
talent, and the difficulty of implementing new technologies in rural areas, the influence
of the economic environment on efficiency is not completely uniform. (3) After removing
environmental factors and random noise, the comprehensive technical efficiency of
13 prefecture-level cities showed a rising trend, and the factors affecting the comprehensive
technical efficiency were different. However, based on the temporal dimension, comprehensive
technical efficiency decreases year by year. The super efficiency values are obviously
different, and 5 regions are at the frontier of technical efficiency. (4) Based on
the Malmquist index and its decomposition, only 11 provinces in China exhibit total
factor productivity growth. Meanwhile, the efficiency of digital villages in enabling
balanced urban-rural development shows diminishing marginal utility.
To better realize the efficiency of digital villages in empowering balanced urban-rural
development, we propose many improvement measures. (1) The government should strengthen
investment in and the operation of digital platform construction. With the help of
mini-programs and official accounts, AISs have accurately deployed resources for agriculture
and farmers in rural areas. However, at the level of national construction, the number
of visits and the participation rate of rural subjects still need to be improved,
and the effect of helping farmers in employment and income generation has not been
fully demonstrated. Therefore, it is necessary to rely on the advantages of data to
achieve the vertical extension of the agricultural industry chain and the deep integration
of agriculture and culture. In the construction of digital platforms, window service
functions are optimized to avoid homogeneity and improve accuracy and convenience.
The operation of the digital platform can effectively avoid investment redundancy,
guide rural entities, industries and governments to use the platform, and improve
the degree of information connection. (2)The government should effectively extend
the whole “Internet + Agriculture” industry chain. In the context of the global pandemic,
the digital economy is the current new economic growth point. It is necessary and
feasible to make full use of internet platforms to vigorously promote green organic
agricultural products and to use digital technology to accurately distribute information.
At the front end, the supply and demand matching link between agricultural products
and final consumers is realized; at the back end, the logistics and after-sales service
systems for agricultural products are continuously optimized. This can increase the
operating income of farmers and further promote the upgrading of rural consumption.
5.2 Contributions and limitations of this paper
First, this paper builds a theoretical transmission mechanism for digital villages
to empower the balanced development of urban and rural areas, based on the input-output
framework. We construct an evaluation index system for the efficiency of digital villages
in empowering urban-rural balanced development. Empirical tests confirm the differences
between different provinces in China.
Because the construction of digital villages is in the initial stage of development,
many of the investment indicators for measuring the construction of digital villages
are not quantifiable, and it is difficult to obtain data, which shows that some aspects
of digital villages empowering the balanced development of urban and rural areas have
not yet been comprehensively realized for scientific assessment. With the continuous
implementation of the digital village construction plan by governments at all levels,
the efficiency measurement for enabling the balanced development of urban and rural
areas will be more precise in the future.
3.The language needs further polishing. It is recommended to invite a native English
speaker to help polish the language.
Answer: Thank you for your comment. AJE edited the language of the paper. The following
proof is provided:
Reviewer #2: This is a well written article discussing how the digital development
has affected rural development and facilitate the urban-rural equilibrium. It is well
organized and the method is solid. I have one concern about the literature review.
I understand that this is a more macro level discussion. But some case studies should
be better reviewed, e.g. the Taobao villages. I notice that there are quite many studies
on Taobao villages. Some of them should be included in your literature review. The
following references can be useful:
1) Informality and rural industry: Rethinking the impacts of E-Commerce on rural development
in China. Journal of Rural Studies
2) E-Commerce and Taobao villages. A promise for China's rural development? China
Perspective
Answer: Thank you for your advice. The references you provided have made our discussion
more thorough and specific. Thank you again. In the literature review section, we
have added 3 references to Taobao Villages on the balanced development of urban and
rural areas. The specific modifications are as follows:
Third, the integration of digital technology and agricultural economic development
can help improve rural economic development and the knowledge and capabilities of
farmers, and it can promote agricultural upgrading, rural progress and farmer development
in a comprehensive manner [12]. Taobao Village, which have undoubtedly brought economic
prosperity to rural areas, are regarded by both academia and the government as an
effective means of revitalizing rural areas and narrowing the rural–urban gap [13-15].
The scale and accumulation effect of the “digital economy plus industrial layout and
supply chain extension” are conducive to increasing the economic added value of agricultural
products and bridging the potential economic gap between urban and rural imbalances
[6,16]. Regarding the implementation of urban-rural policies, digital technology drives
the dilution of regional characteristics. In addition, the borderless information
collection ability promotes the integration of urban and rural areas [17]. A new dual-center
policy system of “rural characteristic elements plus urban advantage elements” has
been formed [18]. This system will help prevent the “migration boom” and promote the
return of resources, technology, and talent to agricultural and rural areas. Digital
technology injects new momentum into the development of cultural interconnection between
urban and rural areas, helps to fully realize the barrier-free sharing of urban and
rural culture, and realizes the parallel complementation and integration of multiple
urban and rural cultures [19]. For rural governance, digital technology is used as
a driving force to empower the field of rural governance, stimulate villagers’ initiative
and build a team of professional governance talent [20]. Doing so requires the integration
of shared data resources to realize an “online plus offline, technology and system”
new digital rural public service system across regions and departments [21]. For example,
the emergence of e-commerce associations in Taobao Villages suggests a larger but
contained space for rural e-tailers’ participation in public affairs, leading to a
new party-state corporatist mode of rural governance [14].
References:
13. Li AHF. E-commerce and Taobao Villages: A Promise for China's Rural Development?.
China Perspectives. 2017; (3):57-62.
https://doi.org/10.4000/chinaperspectives.7423
14. Tang W , Zhu J . Informality and rural industry: Rethinking the impacts of E-Commerce
on rural development in China. Journal of Rural Studies.2020;75:20-29. https://doi.org/10.1016/j.jrurstud.2020.02.010
15. Qi JQ, Zheng XY, Guo HD. The formation of Taobao villages in China. China Economic
Review. 2019;53:106-127. https://doi.org/10.1016/j.chieco.2018.08.010
Also, the figure 1 is not very clear.
Answer: Thank you for your advice. We have modified Figure 1 and provided its original
image in the attachment. Above Figure 1, we have added generalizations.
Based on the input-output framework, we comprehensively identified various transmission
channels for digital villages to enable balanced urban and rural development (Fig
1).
In section 2, there is only one reference. I suggest you add more when introduce your
framework.
Answer: Thank you for your advice. In section 2, we added 8 citations and 3 new references.
The details are as follows:
References:
23. Liu SB, Guo LQ, Webb H, Ya X, Chang X. Internet of things monitoring system of
modern eco-agriculture based on cloud computing. IEEE Access.2019;7:37050-37058. https://doi.org/10.1109/ACCESS.2019.2903720
24. Loures L, Chamizo A, Ferreira P, Loures A, Castanho R, Panagopoulos T. Assessing
the Effectiveness of Precision Agriculture Management Systems in Mediterranean Small
Farms. Sustainability. 2020;12(9):3765.
https://doi.org/10.3390/su12093765
26. Ramanadhan S, Ganapathy K, Nukala L, Rajagopalan S, Camillus, JC. A model for
sustainable, partnership-based telehealth services in rural India: An early process
evaluation from Tuver village, Gujarat. PloS one.2022;17(1): e0261907 https://doi.org/10.1371/journal.pone.0261907
2.1 Empowering agricultural subjects
2.1.1 Digital education empowers digital literacy
Human capital theory confirms that digital technology training for rural subjects
can effectively stimulate farmers' ability and willingness to use digital technology
and strengthen the technical thinking and modernization consciousness of rural subjects
[22] Comprehensive coverage of the whole process and comprehensive digital education
should be carried out for rural subjects to promote the enthusiasm and initiative
of those who rely on agriculture, and those who return to their hometowns to start
businesses and new agricultural operation projects. The popularization of digital
education comprehensively inspires the digital universe, and the social, creative
and safety literacy of rural subjects. The digital application of rural subjects continues
to extend vertically and horizontally, thus driving the continuous growth in and quality
of rural internet consumption and narrowing the gap in urban-rural consumption. Multiple
channels should be built to fully cover the learning needs of rural subjects and to
promote the breadth and depth of rural subjects' direct participation in digital life.
2.1.2 Digital platforms enable the utilization of digital technologies
At the production end of farming and returning entrepreneurial groups, farmers use
new social media platforms with a low threshold to promote agricultural and sideline
products through multiple channels and accurately adjust sales strategies based on
market feedback so that they can improve their ability to connect with the market,
expand sales and increase income. Improving the human capital of typical rural subjects
has the spillover effect and knowledge diffusion effect of driving the demonstration
effect [4]. One person drives a group of people, and one region drives the surrounding
region or even infinitely replicates beyond the regional boundary, which has a great
driving effect on rural employment.
For new agricultural operators, building a monitoring cloud platform system can help
accurately predict market demand and improve quality and efficiency [23]. A digital
platform for the circulation of agricultural and sideline products organically connects
farmers, middlemen, dealers and other entities to fully share data and information,
which is conducive to reducing operating costs. Agglomeration using platforms helps
realize information, and resources. Moreover, the information asymmetry of barriers
will be broken; thus, using its scale advantage, the platform will constantly attract
market participation, the realization of agricultural products and the efficient matching
of market supply and demand and increase added value of agriculture.
2.1.3 Digital infrastructure empowers digital behavior
The construction of rural digital infrastructure is conducive to realizing the accessibility
and equality of rural subjects' information, blocking the intergenerational transmission
of the lack of information ability among rural subjects, and comprehensively stimulating
potential digital demand and data acquisition ability [8]. Digital education can empower
rural subjects with digital literacy and guide rural subjects in an orderly manner
to consume internet finance, online travel and other fields of deep internet application.
2.2 Empowering the agricultural industry
2.2.1 Empowering the precision of the agricultural production system
Digital technology empowers agricultural production systems to achieve the integration
of agriculture and other industries. First, it promotes the application of the agriculture
and forestry "four situations" monitoring system, unmanned aerial vehicle (UAV) flight
defense, intelligent irrigation and fertilization, intelligent greenhouse construction,
precision feeding and other agricultural production fields to promote the modernization
and precision of agricultural production, minimize agricultural production costs and
effectively avoid agricultural business risks [24]. Second, by virtue of digital technology,
products are a high-end, green and standardized brands, maximizing exports to the
international market and improving the current situation of China's agricultural trade
deficit [25]. Third, it is necessary to accelerate the return and concentration of
urban related agricultural enterprises and accelerate the intensive and large-scale
operation of agriculture by relying on smart agricultural science and technology industrial
parks.
2.2.2 Empowering an efficient agricultural operation and management system
Digital technology promotes the precise and optimized allocation of agricultural production
factors, complements the short board of the agricultural industry chain, and effectively
promotes the establishment of a relationship between the production end and the consumption
end [25]. Relying on an agricultural information service (AIS) can boost the brand
promotion of agricultural products, integrate agricultural experience, handicrafts,
leisure tourism and other elements, and invigorate the interest of all parties in
the agricultural industry chain. Building a digital information decision-making platform
system is necessary to promote the rapid decision-making response of agricultural
operation subjects, improve the accuracy of decision-making, and realize the efficient
operation of agricultural operation systems.
2.3 Empowering rural governance
2.3.1 Empowering the digitalization of rural planning
Ecological planting and breeding zones with distinctive regional endowments should
be built based on local conditions, and the layout of the village road network should
be optimized to eliminate dead-end roads and achieve uniform transportation between
urban and rural areas. Relying on a big data platform will help build a new type of
livable rural community with an appropriate scale and complete functions, and it will
enhance the awareness and provision of social services to rural households. In rural
planning and construction, cement irrigation systems should be avoided to prevent
the destruction of the original ecological food chain and avoid backtracking and resource
waste.
2.3.2 Enabling public services to be digitized
In basic compulsory education, the construction of rural digital campuses should be
vigorously promoted. Digital education infrastructure and cloud platforms for the
sharing of educational resources should be built to meet the hardware infrastructure
requirements of rural digital compulsory education. In mass education, digital technology
should be adopted to build developmental digital infrastructure, such as urban-rural
interconnections, digital TV, and digital libraries. The multichannel construction
of learning resources is conducive to the realization of educational equality.
By leveraging new digital technologies, an integrated smart medical platform for urban
and rural areas should be built to form a comprehensive medical network system integrating
expert databases, and patient information and medical records, and to achieve seamless
connection between high-quality medical resources in cities and rural areas [26].
A big data platform promotes the interconnection and data sharing between rural medical
and health institutions and urban hospitals and realizes the online settlement of
medical insurance in different places.
New digital technologies will be used to build digital application platforms for rural
life, such as smart rural logistics systems, smart monitoring systems and network
interaction systems, to form a complete, closed-loop service system for rural people.
With the help of AISs, policies and regulations on agricultural subsidies, the publicity
of village affairs, agricultural production and sales markets can be made public and
transparent.
2.3.3 Enabling the digitalization of rural governance
The level of digitalization can significantly promote the accurate identification
of low-income rural groups, eliminate information asymmetry within rural areas, and
improve the accurate identification rate. The layer-by-layer implementation of the
top-level system needs to fully rely on blockchain technology and rural information
public service platforms. Only in this way, can we improve the transparency of financial
support for agriculture and the precision of policy implementation.
The capacity gap and information gap between local governments and rural participants
are gradually narrowing [11]. The consciousness of rural subjects to participate in
rural governance is gradually enhanced, which fundamentally improves the participation
of local people in rural governance. Digital technology has broken the traditional
spatial pattern of governance, and rural governance entities have realized cross-regional
and cross-temporal deep communication and interaction.
A data cloud service platform provides cloud services for application assistance,
medical subsidies and other businesses, and it improves the efficiency of public services.
Smart government departments can accurately identify the public demands of rural subjects
and realize “proactive plus precise” service-oriented rural governance. They can t
carefully consider the hidden dangers existing in various subjects in rural areas
in a timely manner and realize the governance mode of “tracking after the event” and
“warning in advance”.
- Attachments
- Attachment
Submitted filename: Response to Reviewers.docx