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Fig 1.

Conceptual research model.

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Table 1.

Sample characteristics (n = 435).

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Table 1 Expand

Table 2.

Construct reliability and validity.

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Table 2 Expand

Table 3.

Descriptive statistics, correlations, and discriminant validity.

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Table 3 Expand

Table 4.

Structural path estimates and hypothesis testing.

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Table 4 Expand

Table 5.

Serial indirect effects on CCB.

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Table 5 Expand

Table 6.

Moderation effects of technology acceptance.

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Table 6 Expand

Fig 2.

Interaction effect of social experience and technology acceptance on emotional value perception.

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Fig 2 Expand