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Fig 1.

Theoretical Framework.

Note. Multi-group (Gen Zs vs. Millennials) was included in this model to compare the process of motivation-cognition-intention behavior.

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Fig 1 Expand

Table 1.

Psychometric Properties of the Measurement Model.

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Table 1 Expand

Table 2.

Factor Correlations.

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Table 2 Expand

Table 3.

Results of Direct and Indirect Paths.

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Table 3 Expand

Fig 2.

Path Diagram of the Structural Equation Model. Note.

Multi-group (Gen Zs vs. Millennials) was included in this model to compare the process of motivation-cognition-intention behavior. *p < .05, ***p < .001.

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Fig 2 Expand

Table 4.

Results of Multigroup Analysis.

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Table 4 Expand