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Table 1.

Definitions of the core constructs.

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Table 2.

List of intervew subject information.

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Table 3.

Example of the formation process from raw materials to concepts (partial).

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Table 4.

Comparison table between subcategories and initial concepts.

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Table 5.

Category relationship and category connotation between main and subcategories.

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Fig 1.

Theeoretical relationships of the co-creation willingness impact mechanism based on host-guest interaction types.

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Fig 2.

Model.

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Table 6.

Summary of the construct items.

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Table 7.

Sample characteristics of the respondents.

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Table 8.

Measurement model fit indices.

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Table 9.

Cronbach’s α, AVE and CR values.

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Table 10.

HTMT values.

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Table 11.

Results of Harman’s single-factor test.

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Fig 3.

Structural equation modeling analysis results.

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Table 12.

Multicollinearity test.

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Table 13.

R2.

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Table 14.

f2.

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Table 15.

Path analysis.

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Table 16.

Mediation effect analysis.

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Table 17.

Moderating effect test.

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Fig 4.

Moderating effect.

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Table 18.

Calibration anchors.

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Table 19.

Necessity Analysis.

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Table 20.

Configurational analysis‌‌.

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