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Fig 1.

Conceptual model of research hypotheses.

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Table 1.

Dataset characteristics and hypothesis mapping.

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Table 2.

Distribution of emotion attributions and intensity ratings.

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Table 2 Expand

Fig 2.

Associations Between Digital Art Exposure and User Perception.

(a) Aesthetic perception; (b) Social value perception. ArtEmis dataset, N = 118,339. Error bars represent SE. One-way ANOVA: Aesthetic perception F(2, 118336)=187.42, p < 0.001; Social value perception F(2, 118336)=94.67, p < 0.001.

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Fig 2 Expand

Table 3.

Digital art consumption behavior patterns.

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Table 3 Expand

Fig 3.

Behavioral engagement patterns by emotion category.

(a) Viewing duration by emotion; (b) Sharing intention by emotion. Viewing duration: VR Eye-tracking dataset, n = 152; Sharing intention: ArtEmis dataset, n = 389,247. One-way ANOVA: Viewing duration F(7, 144)=8.73, p < 0.001; Sharing intention χ2(7)=12847.32, p < 0.001.

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Fig 3 Expand

Table 4.

Path analysis results for social cognitive outcome model.

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Fig 4.

Contribution of pathways to social cognitive outcomes.

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Table 5.

User characteristics and digital art engagement patterns.

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Fig 5.

Heterogeneous associations of digital art exposure across user groups.

(a) Age moderation; (b) Technology proficiency moderation; (c) Cultural background moderation. ArtEmis dataset, N = 152,120. Moderation analysis: Age F(3, 152116)=18.47, p < 0.001; Technology F(2, 152117)=31.84, p < 0.001; Culture F(1, 152118)=24.63, p < 0.001.

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