Fig 1.
Basic attributes of perceived value.
Fig 2.
Perception value equation model.
Table 1.
Dimension division and measurement item setting of the scale.
Table 2.
Descriptive statistics of samples.
Table 3.
Results of scale reliability and validity analysis.
Table 4.
Validity test results of dimension differences in the scale.
Table 5.
Results of structural equation model fit test.
Fig 3.
Path coefficient diagram of customer purchase intention based on perceived value theory.
Table 6.
Results of hypothesis testing for SEM path relationships.
Table 7.
Mediation tests based on customer satisfaction.
Table 8.
Hypothesis test result.