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Fig 1.

Growth Rate of Total Livestreaming E-commerce Transaction Volume and Agricultural Products Sales Share in China.

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Fig 2.

Growth Rate of Consumer Purchase Intentions Induced by Livestreaming Agricultural Product Displays.

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Fig 2 Expand

Fig 3.

Research Model.

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Fig 3 Expand

Table 1.

Combined Reliability and Convergent Validity Tests.

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Table 1 Expand

Table 2.

Hierarchical Regression Test Results.

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Table 2 Expand

Table 3.

Bootstrap Test Results for Mediation.

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Table 3 Expand

Table 4.

Bootstrap Test Results for Moderated Mediation.

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Table 4 Expand