Fig 1.
Example of a choice experiment.
Note: Fig 1 presents a sample choice scenario from the experiment, where respondents were shown product images with varying HFCS label claims (e.g., no label vs. “Free of High Fructose Corn Syrup”) and asked to select their preferred option. These visual stimuli were used to simulate realistic product comparisons and assess willingness to pay for labeling attributes. See Methods section for experimental design details.
Table 1.
Products and attributes of choice experiments.
Table 2.
Sociodemographic characteristics of the sample.
Table 3.
High Fructose Corn Syrup (HFCS) perceptions and consumption.
Table 4.
Estimated Marginal Willingness-to-Pay Values.