Table 1.
Pitching video stimuli used in the study.
Table 2.
Individual prediction of investment interest.
Fig 1.
Moment-to-moment FAA activity.
The shaded area represents the significance level for predicting population-level investment interest. FAA refers to frontal alpha asymmetry.
Table 3.
Forecasting aggregate funding amounts.
Fig 2.
Mean moment-to-moment neural similarity over time for funded vs. unfunded pitches.
ISC refers to inter-subject correlation (or neural similarity across viewers).
Fig 3.
Moment-to-moment correlated brain activity.
The shaded area represents the significance level for forecasting real-world deal outcomes. ISC refers to inter-subject correlation (or neural similarity across viewers).
Fig 4.
Neural similarity predictive power across EEG electrodes.
20 electrodes indicate the correlation values of correlated neural responses across individuals (averaged across the entire video duration) with both deal outcomes and funding amounts.