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Table 1.

The top 10 WeChat public accounts.

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Table 1 Expand

Fig 1.

Flow diagram of the search strategy.

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Fig 1 Expand

Table 2.

Selected articles for feminist content discourse analysis.

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Table 2 Expand

Fig 2.

Initial sampling frame (n = 359) and analyzed subset (n = 22) by account*.

*Totals per account are calculated from the article-ID ranges in Table 1; inclusions are counted from Table 2. The figure clarifies the linkage between the frame and the analyzed sample and explains why some accounts have no eligible items after applying analytic-suitability criteria.

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Fig 2 Expand

Table 3.

Exposure metrics of the FCDA sample articles.

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Table 3 Expand

Table 4.

FCDA coding dimensions.

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Table 4 Expand

Table 5.

Illustrative coded excerpts.

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Table 5 Expand

Table 6.

Gendered discourse themes in the 20 selected WeChat articles.

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Table 6 Expand