Table 1.
Comparative analysis of existing studies on BDA, DDI, and CA in SMEs.
Fig 1.
Note: DG = Data governance, DDC = Data-driven culture, BDA = Big data analytics, DDI = Data-driven innovation, CA = Competitive advantage.
Table 2.
Measurement instruments.
Table 3.
Demographic information of respondents.
Table 4.
Full collinearity testing (VIF value).
Table 5.
Evaluation criteria.
Table 6.
Measurement model (First order).
Fig 2.
PLS-SEM results.
Table 7.
HTMT results.
Table 8.
Formative scale accuracy analyses.
Table 9.
Hypothesis testing.
Table 10.
PLS-Predict.