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Table 1.

Profile of Interviewed E-commerce Enterprises.

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Fig 1.

Structure for Thematic Codes from Interview Data in Nvivo15.

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Table 2.

Interview Quotes Supporting AI Adoption Analysis in E-commerce.

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Table 2 Expand

Fig 2.

The main application areas of artificial intelligence in the e-commerce process.

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Fig 2 Expand

Fig 3.

AI-Human Collaborative Workflow in E-commerce.

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Fig 3 Expand

Fig 4.

Enterprise AI Integration Model in E-commerce.

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Fig 4 Expand