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Table 1.

High-Frequency Characteristic Words for Ningxia Cultural Heritage.

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Fig 1.

Semantic network diagram.

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Table 2.

Development of measurable items.

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Table 3.

Descriptive Statistics.

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Fig 2.

Results of model 1.

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Table 4.

Path Coefficients.

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Fig 3.

Results of model 2.

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Fig 4.

Results of model 3.

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Table 5.

Results of mediating and moderating effect test.

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Table 6.

Reliability and Convergent Validity Results.

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Table 7.

Discriminant Validity Results (Cross-Loading Analysis).

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