Fig 1.
Research framework.
Table 1.
Respondents’ information and social media usage.
Table 2.
Convergent validity.
Table 3.
Fornell-larcker criterion.
Table 4.
HTMT (Heterotrait-Monotrait ratio).
Table 5.
Results of testing hypotheses in the theoretical framework.
Fig 2.
PLS-SEM Results (Structural Model).
Table 6.
Performance metrics (R-squared, Q-squared).
Table 7.
Importance performance matrix analysis (IPMA).
Fig 3.
Importance and performance map (priority map) of IPMA for the customer’s online purchase intention.