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Fig 1.

Conceptual model.

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Table 1.

Socio-demographics of respondents (n = 400).

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Table 2.

EFA and CFA results.

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Table 2 Expand

Table 3.

Results of discriminant validity.

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Table 3 Expand

Table 4.

Structural model results.

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Fig 2.

The moderating role of personal innovativeness on innovation resistance and usage barriers.

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Fig 3.

The moderating role of personal innovativeness on innovation resistance and risk barriers.

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Fig 4.

The moderating role of personal innovativeness on innovation resistance and value barriers.

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Fig 5.

The moderating role of personal innovativeness on innovation resistance and tradition barriers.

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Fig 6.

The moderating role of personal innovativeness on innovation resistance and image barriers.

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Fig 7.

The moderating role of personal innovativeness on innovation resistance and compatibility.

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Fig 8.

The moderating role of personal innovativeness on innovation resistance and trialability.

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Fig 9.

The moderating role of personal innovativeness on innovation resistance and relative advantage.

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