Fig 1.
Business Models for the Influencer Marketing.
Table 1.
Comparison of Live E-Commerce, Internet Celebrity Economy and Influencer Marketing.
Fig 2.
Simple structure diagram of the double-layer network model of brands and influencers.
Table 2.
Description of the parameters of the game model.
Table 3.
Revenue matrix of game among brand and influencer.
Table 4.
System Simulation Parameter Setting Table.
Fig 3.
Impact of Product Pricing P on Parties’ Decision Making.
Fig 4.
Impact of Product cost C1 on Parties’ Decision Making.
Fig 5.
Impact of Additional costs C2 on Parties’ Decision Making.
Fig 6.
Impact of Product life ρ on Parties’ Decision Making.
Fig 7.
Impact of Commission rate γ on Parties’ Decision Making.
Fig 8.
Impact of Tunable Clustering q on Parties’ Decision Making.
Fig 9.
Impact of platform extraction rate R on Parties’ Decision Making.
Fig 10.
Impact of Creator incentives L on Parties’ Decision Making.
Fig 11.
Impact of Trust level of fans towards brands τ on Parties’ Decision Making.
Table 5.
System Simulation Parameter Setting Table.
Fig 12.
The profit curves of influencers and cosmetics industry brands.