Table 1.
List of Sampled Companies.
Fig 1.
Proposed Theoretical Framework.
Note. CSR themes are based on the ISO official website [49]. Relational strategies are drawn from Waters et al. [27], Ledingham and Bruning [50], and Kent and Taylor [31]. Multimodal types are influenced by Kress and van Leeuwen [47] and Jewitt et al. [48].
Table 2.
Descriptive Statistics and Dispersion Check for Dependent Variables.
Table 3.
Descriptive Information about Companies’ Weibo Posts in 2021.
Table 4.
Negative Binomial Results for the CSR Topics, Relationship Cultivation Strategies, Multimodal Types, and the Number of Shares, Likes and Comments.
Table 5.
The Results for the Sub-dimensions of Relationship Cultivation Strategies and Public Engagement.