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Table 1.

Sample size and distribution by district.

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Fig 1.

Map showing study areas in Oromia and Amhara regions.

This map was redrawn and adapted from [18] for illustrative purposes only.

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Fig 2.

Conceptual framework of smallholders’ WTP for improved sorghum varieties.

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Fig 3.

Structure of DBDC experiment design for sorghum seed.

Note Y=Yes, N=No; Adapted from [8].

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Table 2.

Description and descriptive statistics of variables.

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Table 2 Expand

Table 3.

Farmers’ sorghum traits preference (N = 426).

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Fig 4.

Respondents’ distribution by WTP group (n = 657).

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Table 4.

Generalized ordered probit estimation of WTP (n = 654).

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Fig 5.

Maximum value smallholder farmers are willing to pay.

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Fig 6.

Estimated demand curve for improved sorghum seed in Ethiopia.

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Fig 7.

Demand curve for improved sorghum seed by regional state.

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Fig 8.

Comparative analysis of WTP by district/region.

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Table 5.

Total demand for improved sorghum varieties.

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Fig 9.

Demand for improved sorghum variety by sex (a), age (b), land size (c), and non-farm income (d).

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Table 6.

Heterogeneity analysis using predicted WTP.

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