Fig 1.
Research model.
Table 1.
Reliability and validity of the constructs.
Table 2.
Descriptive statistics, correlation matrix, reliability, and square root of AVE.
Table 3.
Heterotrait-monotrait ratio.
Table 4.
Testing perceived credibility as a mediator in the relationship between perceived value and adoption intention.
Table 5.
Testing perceived credibility as a mediator and sense of telepresence and self-identification as two moderators in the relationship between perceived value and adoption intention.
Fig 2.
Model of the moderating roles of sense of telepresence and self-identification on the direct and indirect relationship between perceived value of product recommendations and intention to adopt product recommendations.
Fig 3.
Moderating effect of SI on PC-INT.
Fig 4.
Moderating effect of SI on PV-INT.
Table 6.
The impact of perceived credibility on adoption intention at different levels of self-identification.
Table 7.
The impact of perceived value on adoption intention at different levels of self-identification.