Fig 1.
Market structure of e-commerce platforms.
Table 1.
Model parameters and variables.
Fig 2.
Numerical simulation of consumer pricing and surplus changes when reputation information is asymmetric.
a. Change in Consumer Pricing. b. Change in Consumer Surplus.
Fig 3.
Numerical simulation of merchant pricing and surplus change when reputation information is asymmetric.
a. Change in Merchant Pricing. b. Change in Merchant Surplus.
Fig 4.
Numerical simulation of changes in platform market share and profit when reputation information is asymmetric.
a. Changes in Platform Market Share. b. Changes in Platform Profit.
Fig 5.
Numerical simulation of the changes in total social welfare when reputation information is asymmetric.