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Table 1.

Investigation 1: Frequencies and percentages from party recommendations.

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Table 1 Expand

Table 2.

Investigation 1: Frequency and percentages from typology recommendation.

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Table 2 Expand

Table 3.

Investigation 1: Frequency and percentages from categorized typology recommendation.

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Table 3 Expand

Table 4.

Investigation 2: n of groups.

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Table 4 Expand

Fig 1.

2-by-2 factorial design showing two levels of quiz readability (low and high) and two quiz lengths (8 questions and 16 questions).

The n for each of the four groups is shown in each box, along with the Flesch-Kincaid Grade Level (FKG) of the content.

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Fig 1 Expand

Table 5.

Investigation 2: VMP for each of the four groups.

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Table 5 Expand

Fig 2.

VMPs broken down by quiz characteristics.

Pre-post shifts in voting preferences as expressed by VMPs suggest that low-readability quizzes produce greater shifts toward the favored candidate than high-readability quizzes do, and that shorter quizzes produce greater shifts than longer quizzes do. See text for details.

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Fig 2 Expand

Table 6.

Investigation 2: Comparison of VMPs for two levels of quiz length and two levels of readability.

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Table 6 Expand

Fig 3.

Voting preference shifts on the 11-point scale broken down by quiz characteristics.

Pre-post shifts in voting preferences as expressed on an 11-point scale suggest that low-readability quizzes produce greater shifts toward the favored candidate than high-readability quizzes do, and that shorter quizzes produce greater shifts than longer quizzes do. See text for details.

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Fig 3 Expand

Table 7.

Investigation 2: Pre- and post-manipulation votes on 11-point scale (5 to 0 to 5) by quiz group*.

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Table 7 Expand

Table 8.

Investigation 2: ANOVA of vote preference score shifts on the 11-point scale for two factors: Quiz length and readability.

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Table 8 Expand

Table 9.

Investigation 2: Pre- and post-manipulation opinion ratings of favored candidates (for the bias groups combined).

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