Fig 1.
Deep Look YouTube video thumbnails and titles selected for the survey.
Participants read the following instructions, “Below are images and titles from YouTube videos, please click on the image(s) of videos you would watch. You may select as many as you would like”.
Table 1.
Measures of central tendency for each episode’s ranking scores.
Higher ranking videos have ranks closer to 1 and lower ranking videos have ranks closer to 12. In this table, the videos are sorted by their median ranking. Percent of viewers that are women from YouTube data are also shown.
Fig 2.
Probability of selecting to watch the kitten, butterfly, spider, and hairworm videos conditional on science curiosity (left) and science identity (right).
Fig 3.
Rankings (preference scores) for the kitten, butterfly, spider, and hairworm videos conditional on science curiosity (left) and science identity (right). Better rankings (greater preferences) have ranking scores closer to 1 and worse rankings (lesser preferences) have scores closer to 12. Note that we multiplied the rankings by -1 so that scores closer to 1 (-1) are greater in value than scores with lower rankings (e.g., closer to 12, -12). To avoid confusion, the negative symbols were removed from the y-axis of the figures.
Table 2.
Term frequency for most central identities.
This measures the number of mentions as one of the top four identities and as one of the top two identities.
Table 3.
Term frequency for reasons for good match between most preferred videos (thumbnails and titles) and identities.
Table 4.
Term frequency for reasons for mismatch between least preferred videos (thumbnails and titles) and identities.