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Fig 1.

TAM.

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Fig 1 Expand

Fig 2.

Research model.

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Fig 2 Expand

Table 1.

Questionnaire.

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Table 1 Expand

Table 2.

Experts participating in questionnaire review.

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Table 2 Expand

Fig 3.

The target exhibit that participants had to find.

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Fig 3 Expand

Table 3.

Convergent validity results.

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Table 3 Expand

Table 4.

Cross-loading results.

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Table 4 Expand

Table 5.

Fornell–Larcker results.

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Table 5 Expand

Fig 4.

Research model computed through structural modeling; gray paths indicate unsupported hypotheses.

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Fig 4 Expand

Table 6.

Results of structural model.

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Table 6 Expand