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Fig 1.

Research model.

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Table 1.

Demographics descriptive data analysis.

(n = 325).

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Table 1 Expand

Table 2.

Results of reliability and convergent validity testing.

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Table 2 Expand

Table 3.

Results of the discriminant validity test.

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Table 4.

Model fitting result.

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Table 5.

Results of model path relationship test.

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Table 6.

Results of standardized mediation effect tests.

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Table 7.

Results of moderated mediation analysis.

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Table 7 Expand

Fig 2.

The moderating role of place attachment between historical storytelling and revisit intention.

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Fig 2 Expand