Fig 1.
Top 20 entry rate of 1,372 movies in the sample by month.
Note: Nine out of 1,000 (0.9%) movies, on average, were newly listed in the top 20 in 2021.
Fig 2.
Histogram of country–movie relatedness density.
Fig 3.
Histogram of movie ubiquity.
Table 1.
Descriptive statistics of variables in use in the final sample.
Table 2.
Comparative statistics of variables in use by the dependent variable (entry).
Table 3.
Regression results of movie entry into Top 20 based on relatedness density, movie ubiquity, and movie characteristics.
Fig 4.
OTT content launching strategy map.
Fig 5.
An example of an OTT content launching strategy map for Argentina, December 2021.
Fig 6.
Recommendation to TOP20 High probability of entry in the United States, December 2021.
Fig 7.
Recommendation to TOP20 high probability of entry in South Korea, December 2021.