Fig 1.
Proposed conceptual model in metaverse context.
Table 1.
Construct reliability and validity.
Table 2.
Discriminant validity of first-order reflective constructs using the Fornell-Larcker criterion [83].
Table 3.
Discriminant validity of the reflective constructs using the HTMT criterion.
Fig 2.
Structural model analysis and hypotheses testing.
Table 4.
Path coefficients (direct effect).
Fig 3.
Serial mediation model results.
Notes. *p < 0.05, **p < 0.01, ***p < 0.001.
Table 5.
Hayes’ PROCESS MACRO model results of linear regression analysis.
Fig 4.
Moderation effects.
Table 6.
The output of moderated mediation analysis.
Table 7.
Index of moderated mediation effects on IU.
Fig 5.
ANN model.
Table 8.
Comparison between PLS-SEM and ANN analysis (output: IU).