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Fig 1.

The design and comprehensive evaluation process of tea sets.

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Fig 1 Expand

Table 1.

Interview guideline with tea set consumers.

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Table 1 Expand

Table 2.

Interview guideline with tea set product designers.

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Table 3.

Interview guideline with tea set product sales staff.

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Table 4.

Open coding process.

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Table 5.

Axial coding process.

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Table 6.

Selective coding process.

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Fig 2.

Chinese tea set product evaluation indicators hierarchical model.

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Fig 2 Expand

Table 7.

Judgment matrix index importance level numerical scale table.

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Table 8.

Judgment matrix and weight values for the target level.

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Table 9.

Judgment matrix and weights for functional criteria.

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Table 10.

Judgment matrix and weights for safety criteria.

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Table 11.

Judgment matrix and weights for functional criteria.

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Table 11 Expand

Table 12.

Judgment matrix and weights for functional criteria.

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Table 12 Expand

Table 13.

Axial coding process.

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Table 14.

RI values of matrix order 1–9.

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Table 15.

Consistency test results.

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Fig 3.

The auspicious beast—“cunning”.

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Fig 3 Expand

Fig 4.

Extraction of cultural elements.

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Fig 5.

Preliminary design schemes.

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Fig 6.

Tea set innovative design scheme rendering.

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