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Fig 1.

Conceptual model.

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Fig 1 Expand

Fig 2.

“Hot” posts in the OnePlus community.

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Fig 2 Expand

Table 1.

The description and definition of each variable.

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Table 1 Expand

Table 2.

Descriptive statistical analysis.

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Table 2 Expand

Table 3.

Correlation coefficients.

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Table 3 Expand

Fig 3.

Structural equation model with moderation results.

* p < 0.05, ** p < 0.01, *** p< 0.001.

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Fig 3 Expand

Table 4.

Path analysis and test results of the research model.

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Table 4 Expand

Table 5.

Bootstrap analysis of the mediating effect.

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Table 5 Expand

Table 6.

The test results of the moderating effect.

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Table 6 Expand