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Table 1.

Overview of studies 1–5; description of design, dependent variables, research gap addressed and main findings.

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Table 1 Expand

Fig 1.

Mean WTD to the 20 children for each condition and to the unit (1 child) in Study 1.

Error bars display standard error of mean.

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Fig 1 Expand

Fig 2.

Mean WTD to the 20 children for each condition and to the unit (1 child) in Study 2a.

Error bars display standard error of mean. UA = unit asking condition, Non-identified = only text, Identified = text with picture of a child, Highly identified = text with picture of a child and short story of child’s plight.

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Fig 2 Expand

Table 2.

Means (SD) for all seven affective reaction measures for Study 2b, separated by the three levels of identifiability and the two levels of manipulation group.

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Table 2 Expand

Table 3.

Statistical results for a 2x3 factorial ANOVA with the seven affective reaction measures as the dependent variable and identifiability and manipulation group as the independent variables, for Study 2b.

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Table 3 Expand

Table 4.

Means (SD) for all seven affective reaction measures for Study 3, separated by the three levels of identifiability and the two levels of order.

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Table 4 Expand

Table 5.

Statistical results for a 2x3 factorial ANOVA with the seven affective reaction measures as the dependent variable and order and identifiability as the independent variables, for Study 3.

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Table 5 Expand

Fig 3.

Mean WTD to the 20 children for each condition and to the unit (1 child) in Study 4.

Error bars display standard error of mean.

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Fig 3 Expand

Table 6.

Means (SD) for all seven affective reaction measures in Study 4, separated by the two levels of identifiability, manipulation group, and order.

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Table 6 Expand

Fig 4.

Mean WTD to the big group of children (20 or 200 children) for each condition and to the unit (1 or 5 children) in Study 5.

Error bars display standard error of mean.

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Fig 4 Expand