Fig 1.
Conceptual model.
Fig 2.
The moderation effect of vertical collectivism on the relationship between perceived vaccine artificiality and vaccination intent (Study 1).
Fig 3.
The visualization of conditional effects of perceived vaccine artificiality on vaccination intent; vertical collectivism is the moderator (Study 1).
Fig 4.
Second-stage moderated mediation effects on vaccination intent (Study 2).
Human-intervention appeal was present in the high artificiality condition and absent in the low artificiality condition.