Fig 1.
PRISMA flow chart process of article selection (adapted from [28]).
Fig 2.
Total number of papers published about marketing and metaverse per year.
Table 1.
Country of origin of the reports included in the research (n = 86).
Fig 3.
The 50 most frequently repeated keywords in the reports included (n = 86).
Fig 4.
Building blocks of tourism marketing in the metaverse.
Table 2.
Examples of applying metaverse technologies and systems in the tourism marketing.