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Fig 1.

Framework of religion city branding through stakeholder engagement.

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Table 1.

Coding scheme: Brand narrative of the cities on social media.

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Table 1 Expand

Table 2.

City branding: Jeddah and Riyadh.

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Table 2 Expand

Table 3.

Resident engagement with the cities of Jeddah and Riyadh.

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Table 3 Expand