Social media platforms generate billions of dollars in revenue from U.S. youth: Findings from a simulated revenue model

Estimated number of U.S.-based youth users of six social media platforms, by age group, 2022.

Estimated annual U.S. advertising revenue from users under 18 years of age across social media platforms, 2022.

Estimated annual percent of total U.S. advertising revenue from users under 18 years of age across social media platforms, 2022.